This is a sticky topic because there is so much that matters with a website and so little people who do the things that matter or even worse, things people don’t even know matter.

“Website architecture is important to both human visitors and search engines.“

Let’s start with what website architecture means.

There is a short version and a long version when it comes to answering this question, but I’ll stick to the short version as this is a blog after all and not an entire book. A website’s architecture refers to how the pages and information on each page is structured and linked, this is an important part of your SEO and user experience, something that is so often overlooked by so many people.

“Good website architecture makes it easy for visitors to find what they need on your website.“

The just of it.

How you structure your website has a huge impact on your user experience as well as your SEO, if you improve your site architecture you will boost your conversion rate and increase your rankings, which in a nutshell means that people will find your website easily and when they do find your website they will spend more time on your website and be more likely to buy a product or contact you for your services.

There is a lot that goes into the details of a website’s structure and most people make it sound extremely scary and I understand to someone who has no experience in the matter at hand that it could all seem like foreign territory.

If this seems like something your website needs or if you have no idea if you need it, get in touch with our web design team and ask us to have a look at it, we’ll let you know if you’re doing it right or you need some help.

Don’t be afraid to ask.