If you are a business owner, big or small, it’s more than likely that you’ve been told that you need to be using SEO, that’s because today, you really can’t go without it, it really is a very important part of a successful marketing strategy.

What exactly is SEO?

SEO stands for search engine optimization, and it’s the process of improving a website in ways that help it rank in search results when users search for specific words and phrases. If you still aren’t sure how this will help you, think about how you find the information you need in your everyday life.

Why is SEO so important?

If you are looking for a new TV, and you google: Best 55 inch TV, you’d scroll down the results and look for the one best suited to you, these results that appear are the ones that Google thinks are the best suited to you.

This is correct, but those websites did not get there by luck or by accident, they got there because of SEO. They used SEO to help google understand exactly what their website and content of their website is about, thus making them end up on the top of your page.

The just of it

SEO is an effective method of marketing because it has many benefits such as:

  • SEO target quality traffic
  • You don’t need to pay for ads in SEO
  • SEO gets more clicks than PPC (Pays Per Click)
  • SEO helps PR (Public Relations)
  • SEO helps you move ahead of the competition

These are just 5 benefits that we have listed but there are many more. If you want your company’s name to appear on the first page of Google when your customers are looking for a service of product that you sell, then SEO is the best and most affordable way to go.

Now we all know that it’s not as easy as 1, 2, 3 – if it was you would not have been reading this blog, but don’t stress, if you have any more questions, you can just get in touch with our team and we’ll answer them as far as we possibly can.

Lets get going!