While a picture can be worth a thousand words, graphic design can be worth a thousand dollars.
Graphic design is more than just aesthetics — it’s a form of communication between your business and your audience.
Businesses use graphic design in almost every stage of the marketing funnel to inform, engage and eventually persuade prospective customers to take the action that you as a business require them to take.
A flyer or digital brochure can inform your local audiences about an upcoming event. An attractive email series can upsell new services to current customers. A well-crafted sales page can effectively announce your new product release or a creatively designed social media post can reach your audience daily.
If you’re in a business, you’re in the business of graphic design.
Let’s explore five reasons why graphic design is important for any business (including yours!) to expand brand reach.
1. First impressions matter
Graphic design is important to help any business make a positive, lasting impression. The first time your audience interacts with your brand will set the tone for the rest of your business relationship.
That first interaction comes in the form of visual marketing materials, be it a business card, a new landing page on your website, a poster, a flyer, a social media post, or even your product packaging, so you have to make sure that you use this first step of your buyers journey to your advantage by creating and implementing relevant and updated graphics that can not only get your message across but also tell your brands story.
2. Consistency is key and leads to credibility
No matter what industry or field you’re in, graphic design will help your business create credibility. When your creative content helps solve problems and relieves pain points, your customers are more likely to view you as a trustworthy source in your field.
3. Communicate your ideas efficiently
Infographics are a great way to summarize information that your audience would otherwise skim over. Studies show that infographics — which combine visuals with text — are three times more engaging than text-only content, because humans are influenced by visuals.
4. Creativity kills competitions
Increasing your company’s competitive advantage is more important than ever, as competition continues to increase.
Create content that puts forward new ideas, solves existing problems, or answers your customers questions in innovative ways. Graphics can be used to empathize with your audience by literally showing them what life would look and feel like with their questions answered by your product, service, or advice.
5. The message you want to get across matters
Your business has a story worth telling. Whether you’re a small business selling homemade jewellery online or a serial entrepreneur starting your next venture, there are people out there who will be happy to know about what your business offers.
Graphic design is about communicating your unique brand story to your current and future customers. Simple design decisions like font choice and colour can help you deliver your messages with both feeling and clarity in a way that it represents your message clearly and still stays true to who you are.
There is no doubt about the fact that you will see and use a wide range of marketing materials in your business journey, just remember the importance of graphic design on this journey, make sure your brand, your story and your passion is told in a way that creates lasting first impressions and builds credible relationships with your audience.
If you have any questions about your Graphic Designs, don’t hesitate to get in touch with our team! We’re happy to help you as far as we possibly can.