The importance of an email signature is often overlooked and thought of as irrelevant or even unimportant, but this couldn’t be further from the truth, in fact after looking into it and then paying attention to the email signatures we see daily, we’ve realised that it’s not just simply a way of signing off your email and it’s definitely more than just a statement of how your recipients can get in touch with you.

“Your email signature is an opportunity.”

Firstly, it’s an opportunity to say something about who you are as a person, a professional and as a company. This is a way to introduce yourself to your recipient and give them the opportunity to get to know you, without even truly getting to know you.

Your colours, fonts and design will demonstrate your brand values, it will show off your way of thinking and it will set the tone by tying into every other aspect of your brand identity.

Secondly, your email signature is an opportunity to connect with your recipients. Whether its to invite them to check out your social media pages or even encouraging them to have a quick look at your website, you’re giving them one more way to get to you, your brand and your product or service.

You’d think those are the only benefits but it’s not, by being a little creative and thinking outside of the box, your signature is just one more avenue to sell your product, get someone to go listen to your latest podcast or even watch your latest YouTube video.

Putting effort into something that seems so small but can leave a lasting effect on someone is exactly how you push yourself and your company one step ahead.

Not sure where to start? We’re here for you, get in touch with us and we’ll make sure you’re one step ahead!