Websites that can take you further

Websites that can take you further

Affordable Website Design Packages in Cape Town: Everything You Need to Know before giving your stamp of approval.

Are you a business owner in Cape Town looking for an affordable website design package? If so, you’re in luck! There are many website designers in Cape Town that offer affordable packages to fit your budget.

Here are some things to keep in mind when searching for an affordable website design package:

  • Look for package deals: Many website designers offer package deals that include website design, hosting, and other services. These packages can be more affordable than purchasing each service separately.
  • Check for hidden costs: Make sure to ask about any hidden costs that may not be included in the package price. For example, some designers may charge extra for additional pages or features.
  • Ask about the design process: Ask the designer about their design process and what kind of input you can provide. You want to make sure that your website reflects your brand and meets your business goals.
  • Check for responsive design: It’s important that your website is responsive and mobile-friendly. Make sure to ask the designer if their designs are responsive and if they offer mobile optimization.
  • Look for a local designer: Working with a local designer can be beneficial because you can meet in person and discuss your website design needs. Search for “website designers near me” to find local designers in Cape Town.

In conclusion, there are many affordable website design packages available in Cape Town. By following these tips and doing your research, you can find a package that fits your budget and meets your business needs.

If you’re looking for a website designer in Cape Town, look no further than NEU Marketing. We offer affordable website design packages that include everything you need to get your business online. Contact us today to learn more!

The importance of an email signature that stands out.

The importance of an email signature that stands out.

The importance of an email signature is often overlooked and thought of as irrelevant or even unimportant, but this couldn’t be further from the truth, in fact after looking into it and then paying attention to the email signatures we see daily, we’ve realised that it’s not just simply a way of signing off your email and it’s definitely more than just a statement of how your recipients can get in touch with you.

“Your email signature is an opportunity.”

Firstly, it’s an opportunity to say something about who you are as a person, a professional and as a company. This is a way to introduce yourself to your recipient and give them the opportunity to get to know you, without even truly getting to know you.

Your colours, fonts and design will demonstrate your brand values, it will show off your way of thinking and it will set the tone by tying into every other aspect of your brand identity.

Secondly, your email signature is an opportunity to connect with your recipients. Whether its to invite them to check out your social media pages or even encouraging them to have a quick look at your website, you’re giving them one more way to get to you, your brand and your product or service.

You’d think those are the only benefits but it’s not, by being a little creative and thinking outside of the box, your signature is just one more avenue to sell your product, get someone to go listen to your latest podcast or even watch your latest YouTube video.

Putting effort into something that seems so small but can leave a lasting effect on someone is exactly how you push yourself and your company one step ahead.

Not sure where to start? We’re here for you, get in touch with us and we’ll make sure you’re one step ahead!

Coming up with content ideas 101

Coming up with content ideas 101

It’s not the easiest thing to sit down and come up with some ideas for you content that you need for your social media, blogs or even podcasts. Writers block really does seem extremely real at the point when you’re sitting with a blank page in front of you and no ideas are coming to mind.

Here are two tips to help you get the creative juices flowing so that creating content becomes a little easier and more constant.

Frame of mind

Your frame of mind is extremely important because you are trying attempting to solve a problem, which means you need to be in a problem-solving mindset. The problem you’re trying to solve is giving your customers or readers the advice or ideas that they are looking for.

“Start with the frame of mind that you’re going to answer questions with your content and with your content titles.”

You are trying to answer the questions that they are asking and if you are not in the frame of mind to be able to do this, you will be sitting with a blank page in front of you for some time.

Look for Questions

This is probably the most important thing you could do for your content and that is to use it as a platform to answer the questions that your customers are looking for. You are looking for the questions that your audiences want answered or at least to give them something to ponder over. Keeping you top of mind as well as a point of interest.

“If you pay attention to the world around you and listen to people, you’ll get a flurry of potential ideas for posts.”

I am a dog owner and a popular question that other dog owners might have is : What food is healthy for my dog to eat?

If a dog owner sees a title like: 10 Healthy foods that your dog can eat, your reader will click because you are answering a question. It doesn’t matter if it’s on a search engine, on social media, in an email. The title answers a question and solicits a click.

Get going!

Take this advice and try it, try to answer one question that your audience might have and create your content based on the information that you have gathered. Once you have done it once, you’ll see that your content will start to flow and brainstorm sessions will be a lot more fun!

You’ve got this!

Do I need SEO?

Do I need SEO?

If you are a business owner, big or small, it’s more than likely that you’ve been told that you need to be using SEO, that’s because today, you really can’t go without it, it really is a very important part of a successful marketing strategy.

What exactly is SEO?

SEO stands for search engine optimization, and it’s the process of improving a website in ways that help it rank in search results when users search for specific words and phrases. If you still aren’t sure how this will help you, think about how you find the information you need in your everyday life.

Why is SEO so important?

If you are looking for a new TV, and you google: Best 55 inch TV, you’d scroll down the results and look for the one best suited to you, these results that appear are the ones that Google thinks are the best suited to you.

This is correct, but those websites did not get there by luck or by accident, they got there because of SEO. They used SEO to help google understand exactly what their website and content of their website is about, thus making them end up on the top of your page.

The just of it

SEO is an effective method of marketing because it has many benefits such as:

  • SEO target quality traffic
  • You don’t need to pay for ads in SEO
  • SEO gets more clicks than PPC (Pays Per Click)
  • SEO helps PR (Public Relations)
  • SEO helps you move ahead of the competition

These are just 5 benefits that we have listed but there are many more. If you want your company’s name to appear on the first page of Google when your customers are looking for a service of product that you sell, then SEO is the best and most affordable way to go.

Now we all know that it’s not as easy as 1, 2, 3 – if it was you would not have been reading this blog, but don’t stress, if you have any more questions, you can just get in touch with our team and we’ll answer them as far as we possibly can.

Lets get going!

Quit boring your audience: How to create more interesting content

Quit boring your audience: How to create more interesting content

When you are writing you content, be it for your social media, blogs or even podcasts make sure you remind yourself of what its like to talk to that friend that takes the long way around by the story.

The story sounds great at first, but it takes a left turn to when they met their partner and swiftly dips into that time, they ate to much in the fourth grade, you know there is a point in the somewhere but by the time you figure it out, you’re so bored that you wish the story will put you out of your misery and just end

“No really, that’s very interesting, please go on.”

One mistake we see repeatedly is content that is actually very good and well written gets ruined by the fact that it’s all over and feels almost pointless.

It’s boring and annoying, so let’s do some simple things to make sure your audience doesn’t feel way about your content.

Start with the end in mind

Before you start writing, have your end goal in mind, this give you clear path to the point you are trying to get across to your audience. There are two questions to ask yourself to make this happen:

  1. What are your goals for this piece of content?
  2. What is the one message your audience should take away from it?

“What will they be able to do, become, have, change, or avoid after they’ve read it? What transformation are you presenting to them?”

Instead of your content running around like a chicken without a head trying to figure out where it wants to be, make sure you understand exactly where your single point of importance is and focus on that.

It’s time for a draft

Now that you have asked the questions and you have the answers, let’s get drafting.

Writing a draft is much like indulging yourself, write whatever you feel is needed and get all the fluff and tangents out of your system. The more you write, the better it gives you more raw content to work with once you get to the next step.

Draft day is the one day you don’t need to overthink your content, it’s the day you get to spill it all out onto the page so that you have plenty of content for editing, quality editing.

Let is rest

This might be one of the most important things you could do for yourself. Letting your content rest and coming back to it at a later stage, maybe later the day or the next day, allows you to come back to it with a fresh pair of eyes to make sure you can notice all the fluff you added and making sure only the juicy bits stay behind.

“Whatever your content creation process looks like, deciding on your goals before you write, then revisiting them during your edit and polish, will make sure that your content gets to the point … and stays there.”

After this, you have the content you want, and you didn’t go the long route to get your message across. Easy peasy right? Let us know how this worked for you.